Centrepoint launches a striking new installation in central London: Winter Wanderland.
The immersive experience coincides with the prediction that 23,500 young people aged 16-24 are at risk of facing homelessness in England this season.
Every year, around 2.5 million people visit the popular London attraction, Winter Wonderland, spending nearly £100 million. Yet against the same city backdrop, thousands of young people experience homelessness - from sofa surfing to wandering the streets. With its ‘Winter Wanderland’ installation, Centrepoint has turned this cultural moment on its head to highlight the scale of the youth homelessness crisis.
Located at London’s Outernet, just a stone’s throw from Winter Wonderland itself, the immersive experience invites visitors to step into a deceptively charming winter scene, where the stories of young people who have experienced homelessness are told through the objects that helped them survive their darkest moments.
From a teddy bear to a shirt, each item represents a lifeline - and a reminder of the resilience of young people facing homelessness. The experience aims to bring to life the stark contrast between warm festive cheer and the cold reality of having nowhere to call home this Christmas.