Cookie policy

About cookies

What are cookies?

Cookies are small pieces of information sent by us to your computer or mobile device that allow us to recognise you when you next visit. To find out more about cookies, take a look at All About Cookies

We do you use cookies? 

We use cookies to enhance the online experience of our visitors, to better understand how our websites are used and to monitor how our online adverts perform. Cookies may tell us, for example, whether you have visited our site before or whether you are a new visitor. 

What information do you collect? 

We monitor how people use our website so we can improve it. If you come to our website, we may record information about your visit, including: 

  • which pages on the website you visit 
  • the amount of time you spend on the site 
  • whether you are new to the site or have visited it before 
  • how you came to our website – for example, through social media or an email 
  • the type of device and browser you use 

We also use cookies to track how supporters come to our site. For example, we use tracking codes in our URLs to show us where a donation has come from. 

First party cookies 

We use cookies on our website to let you move from page to page and use tools on our website, like the donate form. 

They don't gather any information about you that could be used for marketing or remembering where you've been on the internet.  

These cookies only last until you close your browser, with the exception of the "__tid_gtm" cookie, which expires after 30 days, and the "__tid_gtm" local storage entry, which has no expiration date. We use the "__tid_gtm" cookie and local storage entry to prevent counting duplicate transactions. 

Third party cookies

We work with a number of third parties who have implemented pixels on our site to trigger cookies. We mainly use these cookies for reporting purposes but we also occasionally use them for advertising and retargeting. We do this to ensure we're using the most cost-effective measures to advertise to existing and potential supporters. It also helps us make sure we communicate with our supporters in the best way possible. 

Controlling cookies on our website

We never use cookies to collect information which might identify you personally. The cookies we collect allow us to improve your user experience and help us to fundraise as effectively as possible.

You can restrict or block certain cookies through your browser settings. In your browser (for example, Google Chrome or Internet Explorer), click on the 'help' option to find out how to do change your cookie settings.

You can also visit which shows you how to do this on different browsers. You will also find details on how to delete cookies from your computer as well as more general information about cookies.

Google Consent Mode 

We use Google Consent Mode so that we can capture valuable insights about our website and digital marketing campaigns while protecting your privacy (without needing to use cookies). We need this data so that we can make informed decisions about the effectiveness of our website and advertising. 

Google Consent Mode communicates your cookie consent status to Google. This allows our Google tags (Google Analytics, Google Ads, Floodlight, and Conversion Linker) to adjust their behaviour based on the choices you make when interacting with our cookie tool. For example, if you reject performance and targeting cookies, Google will send cookieless pings for behavioural modelling and won’t read or set new cookies. For more detailed information, see Consent mode on websites and mobile apps

All other non-Google tags (such as the Meta pixel, Hotjar, TVSquared, and other tracking for our display ads) aren’t affected by Google Consent Mode and will be blocked if you reject performance and targeting cookies. 

Privacy policies of our main suppliers

Google Ads and Google Marketing Platform

We use Google Ads in order to advertise on third party websites to potential and previous visitors of our website.

Examples of this can include advertising on search terms, display adverts, or advertising to previous visitors of our site.

Third parties, including Google, use these cookies to monitor performance and also to optimise towards the best performing advertisements. This allows us to focus our marketing and ensure that we are reaching the right people for the lowest cost.

We also use Google Marketing Platform to measure the effectiveness of our online adverts. This ensures our advertisements are cost-effective and targeted at the right people. Floodlight is the conversion tracking system for Google Marketing Platform.

Google Marketing Platform cookies occasionally include pixels from other advertising networks we work with. This means Google Marketing Platform allows us to track anonymised data on how many people have viewed and responded to our ads. It also lets us limit the amount of times our adverts are shown to people.

Read Google's privacy policy.

Google Analytics

Our website uses Google Analytics. This provides information about your use of the website and is stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.

Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. By using this website, you consent to the processing of data about you by Google for these purposes.

For more details please read Google Analytics overview of data privacy and security

You can always opt-out of Google Analytics cookies by using Google Analytics opt-out browser add-on


We use JAA to analyse and optimise our website and campaigns. They use your non-personal data to plan to optimise media campaigns to effectively deliver our marketing strategies and ensure the adverts you receive from from us are relevant to you. They do this using the following types of cookies:

  • Performance: Performance cookies collect information about how users behave on our website, for example which pages you visit and if you experience any errors. They also help us optimise marketing campaigns. For example, we may track which creative and medium has more resonance with our target audience. This helps ensure you are served relevant adverts and that you have a better experience on our website. These cookies do not collect any information that could identify you as an individual. All the information we collect is anonymous and helps us improve how our website works. 
  • Targeting: Targeting cookies allow us to match the user with relevant products and services. This includes retargeting previous visitors to our website.  

    You can view JAA's privacy policy here 

Hot Jar 

We use Hotjar to monitor how users engage with content on our website and improve performance. View Hot Jar’s privacy policy