What are cookies?
Cookies are small pieces of information sent by us to your computer or mobile device that allow us to recognise you when you next visit. To find out more about cookies, take a look at All About Cookies.
What information do you collect?
We monitor how people use our website so we can improve it. If you come to our website, we may record information about your visit, including:
- which pages on the website you visit
- the amount of time you spend on the site
- whether you are new to the site or have visited it before
- how you came to our website – for example, through social media or an email
- the type of device and browser you use
First party cookies
They don't gather any information about you that could be used for marketing or remembering where you've been on the internet. These cookies only last until you close your browser.
Third party cookies
We work with a number of third parties who have implemented pixels on our site to trigger cookies. We mainly use these cookies for reporting purposes but we also occasionally use them for advertising and retargeting. We do this to ensure we're using the most cost-effective measures to advertise to existing and potential supporters. It also helps us make sure we communicate with our supporters in the best way possible.
Please read the privacy policies of our main suppliers.
We also use Facebook cookies to retarget to supporters who have previously engaged with us through our website.
These cookies also help us to build custom audiences and lookalike audiences so you can receive relevant ads from us when you use Facebook. This is so we can raise awareness among users of Facebook who share similar interests to you. Your data is sent in an encrypted format that is deleted by Facebook if it does not match with a Facebook account.
Google AdWords and Double Click by Google
We use Google AdWords in order to advertise on third party websites to potential and previous visitors of our website.
Examples of this can include advertising on search terms, display adverts, or advertising to previous visitors of our site.
Third parties, including Google, use these cookies to monitor performance and also to optimise towards the best performing advertisements. This allows us to focus our marketing and ensure that we are reaching the right people for the lowest cost.
We also use DoubleClick by Google to measure the effectiveness of our online adverts. This ensures our advertisements are cost-effective and targeted at the right people. DoubleClick cookies occasionally include pixels from other advertising networks we work with. This means DoubleClick allows us to track anonymised data on how many people have viewed and responded to our ads. It also lets us limit the amount of times our adverts are shown to people.
Our website uses Google Analytics. This provides information about your use of the website and is stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.
Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. By using this website, you consent to the processing of data about you by Google for these purposes.
For more details please read Google's Analytics overview.
You can always opt-out of Google Analytics cookies by using Google's opt-out tool.
ARMalytics is web analytics software which enables us to measure how people use our website using cookies. It uses All Response Media's bespoke tag solution (Tag4ARM) cookies in order to track when users visit the site.
We work with ARMalytics and All Response Media to measure the impact of our advertising and ensure our paid communications are cost-effective and reaching the right audiences.
We use Mouseflow to monitor how users engage with our website to improve performance.
Controlling cookies on our website
You can restrict or block certain cookies through your browser settings. In your browser (for example, Google Chrome or Internet Explorer), click on the 'help' option to find out how to do change your cookie settings.
You can also visit www.aboutcookies.org which shows you how to do this on different browsers. You will also find details on how to delete cookies from your computer as well as more general information about cookies.